International Hoops Association
A new global NBA is finally here.
A new global hoops tournament. September Madness. 32 teams from USA, Canada, Europe, Asia and the GCC. One champion.
The reels
Watch Golden Hoops
Golden Hoops Cup — Official Promo The Teams — Golden Hoops Cup
The world’s best hoops talent is about to collide like never before. Single-elimination drama. Global rivalries. One champion. The International Hoops Association (IHA) is building the ultimate annual stage for pro basketball — and it starts right now.
The launch
One day. Six teams. Three epic Battles.
This season, the IHA ignites with a high-octane, one-day showcase tournament featuring six teams in three unforgettable Battles. Expect fast-paced action, emerging stars, city pride, and cross-border intensity as top squads from North America’s biggest hoops markets go head-to-head. It’s the perfect first taste of the new global game — intimate, electric, and unmissable.
- Battle Los Angeles
- Battle New York
- Battle Ontario vs Quebec
Whether you’re courtside or streaming, this is where the Golden Hoops era begins.
The vision
Golden Hoops Cup 2027 — 32 teams. One champion.
September 2027 marks the arrival of the inaugural Golden Hoops Cup — a March Madness-style, single-elimination tournament featuring 32 of the world’s premier teams. Over four thrilling weeks, the action will unfold across Canada’s basketball capitals: Ottawa, Montréal, and Toronto.
Team breakdown
- 8 teams from the USA
- 8 teams from Canada
- 4 teams from China
- 4 teams from Europe
- 4 teams from the Gulf Cooperation Council (GCC)
- 4 teams from Asia
Why it matters
Why the Golden Hoops Cup changes the game
Basketball has gone truly global, yet there has never been a true annual world-stage tournament that treats talent from every continent with equal respect and opportunity. The Golden Hoops Cup changes that.
- Pure single-elimination drama — no long regular season. Every game matters.
- A genuine world-championship feel hosted in world-class Canadian venues.
- A new home for international stars, emerging federations, and hungry pros.
- Fresh energy designed to welcome lifelong fans and newcomers alike.
Join the movement
The International Hoops Association is more than a tournament — it’s a movement. Be part of the first chapter. Follow the Battles. Get ready for 2027. Whether you’re a fan, a player, a city, a sponsor, or a federation — this is your invitation to shape the future of the game.
Partner with IHA
Cities, sponsors, federations, and media — tell us who you are. We’ll follow up.